Разработка стратегии CRM: В поисках сущности управления отношениями с клиентами
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| Мирослав Лянцевич Мирослав Лянцевич магистрант факультета менеджмента СпбГУ, lyantsevich@yahoo.com, www.som.pu.ru |
| «Частность существования» покупателей | Быть CRM или не быть – вот в чем вопрос | CRM как массовая персонализация: «Можно объять необъятное»! | CRM и «человеческий фактор» | «Брак по расчету», или Экономика отношений с покупателями | Заключение | Список литературы |
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